Wired and NewsAssignment.net’s Assignment Zero(AZ) project set out to crowdsource the definitive report on how crowdsourcing is turning the way businesses are operating online on end, and I believe that it did just that. Just as Rheingold sets out to find how smart mobs are(or might someday, anyway) revolutionizing our world, AZ came out a big proponent of the potential of the masses to collaborate efficiently enough to have a tremendous impact soon and for the rest of our lives, but came to find out that the mass mentality is, in fact, chock full of great ideas and potential for brilliance, but digging the brilliance up and turning it into something as tangible as nearly 100 pieces of high quality group-created journalism is a much harder task than tossing a group of children a ball in the middle of the field and watching them establish a structured game of soccer.
Like the children, the group involved started out kicking the ball around, excited with their new toy and seemingly having more kicks in them than could go around for the single ball, or articles as the case is in AZ. As time progresses, however, the children grow weary of kicking a ball around without any foreseeable end result. So, too, did the amount of and intensity for collaborating begin to diminish as the children realize they want to play and keep score and be able to leave with a story of something they accomplished but that doesn’t seem to be on the agenda. Eventually the AZ team found they needed to make changes from a completely open-ended structure full of anonymity to an operation that had teams and players reaching for goals and knowing a bit about who they are working with and where they are coming from with their side of the story. Once the social networking aspects of AZ came about, individuals working on the same thing became a group and they started playing ball.
I think that just as some of the children in the pickup game of soccer may find they enjoy it and pursue the game further, so will some of the pro-am tandems and groups continue to create content and grow the area of crowdsourcing into something that may at some point be used by the majority of people connected to the web, and with the success that some projects, such as A Million Penguins show, crowdsourcing and the hive mind may one day become the most popular sport in the world.
I may be a cynic, but I hold out hope.